Schema Markup for AI Assistants: Which Types Get Used
Organization with sameAs, FAQPage and Article carry the most value; Product, LocalBusiness and Review where applicable. Why accuracy beats exhaustive coverage.
Blog
SEO & AI visibility insights.
Practitioner writing on SEO, GEO/AEO, and growing on both search surfaces — from the team that publishes its methods.
Hallucinated Facts About Your Brand: Detection and Correction
AI engines sometimes state false facts about your brand. How to detect errors with brand prompts, trace their causes, and correct them…
What to Do When AI Engines Recommend Your Competitor
When AI recommends your competitor, diagnose don't react. Four questions — access, content, entity clarity, third-party sources — each with a fix.…
GEO for B2B: Getting Into Vendor Shortlists AI Assembles
AI shortlisting rewards verifiable fit over positioning. State who you serve and who you don't, answer evaluation criteria, and build third-party corroboration.
AI Visibility for Ecommerce Product Discovery
AI product discovery runs on constraint-heavy prompts. What to fix on product pages, why category content does the heavy lifting, and how…
AI Agents That Buy: Preparing Product Data for Agentic Commerce
Agents parse rather than infer, so product data must be stated, structured and current. The practical checklist — and why it pays…
AI Visibility for Local Businesses
Local AI recommendations lean on Google Business Profile, consistent NAP, reviews and local mentions. How to build the local foundation, then add…
Sites That Get Cited by AI Without Ranking Page One
Only around 17% of AI Overview citations came from organic top-ten results in early 2026, down from 76% in mid-2024. Why citation…
Does Ranking on Google Still Determine AI Citation?
No — only ~17% of AI Overview citations now come from the organic top 10, down from ~76% in 2024. Why ranking…
Conversational Query Length and What It Means for Content
Longer queries are narrower queries. Why specificity beats general competence, how query fan-out rewards follow-up coverage, and where to find real phrasing.
How Users Actually Phrase Prompts vs Search Queries
Queries are short and keyword-clipped; prompts are long, conversational and context-rich. Why that difference decides what AI cites — and how to…
Prompt Research: Finding the Questions Buyers Actually Ask AI
Prompt research is the AI-era successor to keyword research: find the conversational, context-rich questions buyers ask AI, then build the cited answer.…
A GEO Audit Checklist
A working GEO audit checklist across five areas: crawler access, content structure, substance, entities and measurement. Concrete yes-or-no checks to find the…
Which Queries Trigger AI Overviews (And Which Never Do)
Informational and how-to queries trigger AI Overviews; navigational and clear transactional ones rarely do. How to map your topics and focus GEO…
Should You Rewrite Old Posts for AI Search? A Decision Framework
Don't rewrite everything. Three questions to sort your archive, what an AI-focused rewrite actually involves, and which pages to leave alone or…
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